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Just How Predictive Analytics is Changing Performance MarketingWhether you're anticipating project performance for a customer or your company's own campaigns, anticipating analytics offers an important initial step to data-driven decision-making. However, it's important to remember that predictive models are chances, not assurances.Predictive lead

How Predictive Analytics is Changing Efficiency Advertising And MarketingWhether you're anticipating project efficiency for a customer or your company's own efforts, predictive analytics offers an important initial step to data-driven decision-making. However, it is essential to keep in mind that predictive models are chances, not warranties.